Women of color have some of the most gorgeous skin tones but may find their makeup choices limiting — Check out this guide featuring some of the best African American makeup tips and products for that perfect glow
When browsing the makeup counters at department stores, some women of color may find that not all cosmetics lines cater to their beauty needs. In other words, it can be difficult to find makeup for African American skin. Some makeup lines simply do not have foundations that go dark enough, causing one to look washed out, while others may lack the colors that will show up on darker skin. Los Angeles Makeup artist Phil Ranger shares some African American makeup tips to help you achieve the ultimate look.
1) Face: Avoid makeup that is too light, as it can make skin look chalky. Yellow-based foundations work best for women with darker skin. The goal is to see the makeup disappear after applying it on your skin, with no visible boundary between. Test foundation colors in natural light — if you have trouble finding the right color, try mixing two shades (one darker than your natural color and one lighter). When searching for blush or bronzer, brown and copper complement African American skin tones. A touch of shimmer will highlight cheekbones nicely.
2) Lips: Earth tones, neutrals, pinks and dark burgundy instantly add glam to lips. For a more natural look, dab on some lip-gloss. Choose a lip liner that is close to the shade of your lip-gloss or lipstick to avoid a dark outline.
3) Eyes: Shimmery and metallic eye shadows can look amazing against African American skin. Mixing two complimentary colors like gold and purple can boost the drama factor. The darker your skin, the brighter the colors you can pull off. Accentuate eyes with brown or black eyeliner. Black mascara will make eyelashes stand out. For extra pizzazz, try false eyelashes.
Fashion Fair is one of the oldest makeup lines for African American women. Also one the largest black-owned companies in the world. Contains a wide range of beauty products. Sold in Dillards, Bealls, Macy’s, and other major stores.
ColorSoul is a mineral-based product. You only have to wear one powder versus concealer, foundation and powder to cover discolorations
Color and Soul
Makeup products made specifically for black women and for women of color. Products are affordable and a good choice for those on a tight budget.
Created by an African American dermatologist. They offer many concealers, foundations, and powders to address uneven skin tone. If you are on a tight budget, this product line is for you. Website has a Black Opal locator for those who need to purchase the product but are unsure where it is sold.
Black Opal Beauty
Flori Roberts was established in the mid 1960s. This brand is one of the first brands for women of color to be sold in upscale department stores. Also has a brand called Enlighten, which helps to even out uneven skin tone.
Iman Cosmetics was developed by Iman, the supermodel, who saw a need to create makeup that would address the needs of women of color. Available on HSN.tv and at Target, Walmart, Walgreens,and Duane Reade. No animal testing is used to create Iman’s products.
Advertises that the foundation will not look red nor ashy. The cost is affordable for those who are on a tight budget. There is a wide range of: concealers, powders, and foundations for all skin tones. Black Radiance is sold in most major stores, CVS, Duane Reade, Kmart, Meijer, PathMark, Rite Aid Pharmacy, Walgreens, and Walmart
Black Radiance Beauty
Iro Custom Cosmetics
Carries a line of vegan organic products. Line is targeted towards women of color, including African Americans.
Clear Essence Cosmetics
Products are geared towards specific skin types and towards women and men of color. Products deal with mature skin, baby skin, and hyperpigmentation, etc.
Joy Lorraine Cosmetics
Joy Lorraine Cosmetics are an affordable fragrence free cosmetics brand for women of color. The cleaners are soap and sulfate free. Product lines addresses the needs of all different skin types.
Joy Lorraine Cosmetics
InterFace uses natural botanicals in their line to help care for black skin. Has a complete line of products to promote beauty.
Flori Roberts /Interface
A totally natural and mineral-based product for women of color. This product contains no fillers or artificial products. If you are on a tight budget, this product is for you.
This is a makeup brand created specifically for black women. This brand can also be worn by women of other ethnicities. This brand is really popular in France and was designed by makeup artists.
Black Up Cosmetics
Ada Cosmetics was created by African American women. Mineral based product available in 38 shades. All women, not just African American women can wear this makeup.
K by Beverley Knight
K by Beverley Knight is a makeup product created by Beverley Knight, Queen of British Soul . Designed for black skin, Asian skin, and darker skin. Product has over 15 affordable products for the consumer to choose from.